Why Online Behavioral Advertising Is the Most Consumer Friendly
Online targeted display advertising is the form of advertising that is the most respectful of consumer privacy and of consumer wishes as a whole.
View ArticleYour Online Strategy Is Missing Something
Retargeting offers a way to continue influencing consumers after they click away.
View ArticleWhy Amazon Is About to Become a Force in Online Advertising
Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but...
View ArticleRetailers Are Creating Media Properties That Will Revolutionize Marketing
Savvy online retailers aren't merely consumer-facing stores anymore; they're evolving into media companies that can sell advertising and profit off their audience.
View ArticleAmazon's Approach to Advertising Might Work, But It's Not for Every Retailer
Online retailers like Amazon are waking up to the profit potential of monetizing their online data via ad sales, but it's not so easy to pull off.
View ArticleThe Trend Few Are Discussing: Brands As Media Companies
Brands are the new media companies, as some of the biggest gear up to power third-party advertisers' display ads.
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